Dub
Heap
| Feature | Dub | Heap |
|---|---|---|
| Pricing | Free / from $24/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | marketers, creators, saas-companies, agencies | product-teams, growth-marketers, ux-researchers, saas-companies |
| Founded | 2022 | 2013 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Team Management | ✓ | ✗ |
| Auto Capture | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Funnel Analysis | ✗ | ✓ |
| Retention Analysis | ✗ | ✓ |
| User Segments | ✗ | ✓ |
| Data Science | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ Heap Pros
- Auto-captures all user interactions without code
- Retroactive analysis (define events after the fact)
- Session replay integrated with analytics
- No engineering resources needed for tracking
✗ Heap Cons
- Pricing not transparent (sales-required for growth+)
- Can generate excessive data requiring cleanup
- UI can feel slower than event-based alternatives
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. Heap targets product teams and growth marketers and leads with auto-capture and session-replay.
Heap uses custom enterprise pricing, while Dub starts at $24/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Heap offers broader built-in capabilities (7 features vs 6), while Dub takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for saas companies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.