Dub
Ghost
| Feature | Dub | Ghost |
|---|---|---|
| Pricing | Free / from $24/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | marketers, creators, saas-companies, agencies | bloggers, publishers, newsletter-creators, indie-media |
| Founded | 2022 | 2013 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✗ |
| Api | ✓ | ✗ |
| Team Management | ✓ | ✗ |
| Editor | ✗ | ✓ |
| Memberships | ✗ | ✓ |
| Newsletter | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Themes | ✗ | ✓ |
| Native Analytics | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ Ghost Pros
- Fast and clean
- Built-in memberships
- Newsletter included
- Open source
✗ Ghost Cons
- Limited themes
- No page builder
- Requires technical knowledge
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. Ghost targets bloggers and publishers and leads with editor and memberships.
On pricing, Ghost is the clear winner for budget-conscious users — starting at $9/mo compared to $24/mo for Dub. That $15/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.