Dub
Fathom Analytics
| Feature | Dub | Fathom Analytics |
|---|---|---|
| Pricing | Free / from $24/mo | From $14/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.6 / 5 |
| Best For | marketers, creators, saas-companies, agencies | privacy-conscious-businesses, bloggers, saas-companies, agencies |
| Founded | 2022 | 2018 |
| Short Links | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Qr Codes | ✓ | ✗ |
| Custom Domains | ✓ | ✓ |
| Api | ✓ | ✓ |
| Team Management | ✓ | ✗ |
| Privacy First Analytics | ✗ | ✓ |
| Event Tracking | ✗ | ✓ |
| Email Reports | ✗ | ✓ |
| Uptime Monitoring | ✗ | ✓ |
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
The Verdict
Dub is built for marketers and creators, with a focus on short-links and analytics. Fathom Analytics targets privacy conscious businesses and bloggers and leads with privacy-first-analytics and event-tracking.
On pricing, Fathom Analytics is the clear winner for budget-conscious users — starting at $14/mo compared to $24/mo for Dub. That $10/mo difference adds up quickly for growing teams.
Dub has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Fathom Analytics requires a paid subscription from day one.
Both tools are a solid fit for saas companies, agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.