Drip
Mailchimp
| Feature | Drip | Mailchimp |
|---|---|---|
| Pricing | From $39/mo | Free / from $13/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers | small-businesses, startups, solopreneurs, e-commerce |
| Founded | 2013 | 2001 |
| Visual Workflows | ✓ | ✗ |
| Email Campaigns | ✓ | ✓ |
| Sms Marketing | ✓ | ✗ |
| Revenue Attribution | ✓ | ✗ |
| Behavior Tracking | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| A B Testing | ✓ | ✓ |
| Automation | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Templates | ✗ | ✓ |
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
✓ Mailchimp Pros
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Good reporting and analytics
✗ Mailchimp Cons
- Gets expensive as list grows
- Automation less powerful than competitors
- Limited A/B testing on lower plans
The Verdict
Drip is built for ecommerce stores and dtc brands, with a focus on visual-workflows and email-campaigns. Mailchimp targets small businesses and startups and leads with email-campaigns and automation.
On pricing, Mailchimp is the clear winner for budget-conscious users — starting at $13/mo compared to $39/mo for Drip. That $26/mo difference adds up quickly for growing teams.
Mailchimp has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
