Drip
Loops
| Feature | Drip | Loops |
|---|---|---|
| Pricing | From $39/mo | Free / from $49/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers | saas-companies, startups, product-led-growth, developers |
| Founded | 2013 | 2022 |
| Visual Workflows | ✓ | ✗ |
| Email Campaigns | ✓ | ✓ |
| Sms Marketing | ✓ | ✗ |
| Revenue Attribution | ✓ | ✗ |
| Behavior Tracking | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| A B Testing | ✓ | ✗ |
| Automation Loops | ✗ | ✓ |
| Transactional Email | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Api | ✗ | ✓ |
| Templates | ✗ | ✓ |
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
✓ Loops Pros
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Free plan with 1,000 contacts
✗ Loops Cons
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
- Not suited for non-SaaS businesses
The Verdict
Drip is built for ecommerce stores and dtc brands, with a focus on visual-workflows and email-campaigns. Loops targets saas companies and startups and leads with email-campaigns and automation-loops.
On pricing, Drip is the clear winner for budget-conscious users — starting at $39/mo compared to $49/mo for Loops. That $10/mo difference adds up quickly for growing teams.
Loops has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.