Drip
Lemlist
| Feature | Drip | Lemlist |
|---|---|---|
| Pricing | From $39/mo | Free / from $32/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers | sdrs, sales-teams, agencies, b2b-outbound |
| Founded | 2013 | 2018 |
| Visual Workflows | ✓ | ✗ |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Revenue Attribution | ✓ | ✗ |
| Behavior Tracking | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| A B Testing | ✓ | ✗ |
| Cold Email | ✗ | ✓ |
| Email Warmup | ✗ | ✓ |
| Ai Personalization | ✗ | ✓ |
| Multi Channel Sequences | ✗ | ✓ |
| Email Finder | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Deliverability Tools | ✗ | ✓ |
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
The Verdict
Drip is built for ecommerce stores and dtc brands, with a focus on visual-workflows and email-campaigns. Lemlist targets sdrs and sales teams and leads with cold-email and email-warmup.
On pricing, Lemlist is the clear winner for budget-conscious users — starting at $32/mo compared to $39/mo for Drip. That $7/mo difference adds up quickly for growing teams.
Lemlist has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.