Drip
Ecwid by Lightspeed
| Feature | Drip | Ecwid by Lightspeed |
|---|---|---|
| Pricing | From $39/mo | Free / from $19/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers | small-businesses, existing-websites, social-sellers, beginners |
| Founded | 2013 | 2009 |
| Visual Workflows | ✓ | ✗ |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Revenue Attribution | ✓ | ✗ |
| Behavior Tracking | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| A B Testing | ✓ | ✗ |
| Multi Channel | ✗ | ✓ |
| Website Widget | ✗ | ✓ |
| Pos Integration | ✗ | ✓ |
| Social Selling | ✗ | ✓ |
| Marketplace Sync | ✗ | ✓ |
| Shipping | ✗ | ✓ |
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
✓ Ecwid by Lightspeed Pros
- Add store to existing site
- Good free plan
- Multi-channel selling
- Easy setup
✗ Ecwid by Lightspeed Cons
- Limited customization on free plan
- SEO not as strong as Shopify
- Advanced features need higher tiers
The Verdict
Drip is built for ecommerce stores and dtc brands, with a focus on visual-workflows and email-campaigns. Ecwid by Lightspeed targets small businesses and existing websites and leads with multi-channel and website-widget.
On pricing, Ecwid by Lightspeed is the clear winner for budget-conscious users — starting at $19/mo compared to $39/mo for Drip. That $20/mo difference adds up quickly for growing teams.
Ecwid by Lightspeed has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
Feature-wise, Drip offers broader built-in capabilities (7 features vs 6), while Ecwid by Lightspeed takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.