DoorLoop
Gusto
| Feature | DoorLoop | Gusto |
|---|---|---|
| Pricing | From $59/mo | From $40/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | small-landlords, property-managers, real-estate-beginners, residential-managers | small-businesses, startups, accountants, us-companies |
| Founded | 2019 | 2011 |
| Rent Collection | ✓ | ✗ |
| Tenant Screening | ✓ | ✗ |
| Maintenance Requests | ✓ | ✗ |
| Owner Portal | ✓ | ✗ |
| Accounting | ✓ | ✗ |
| E Signatures | ✓ | ✗ |
| Payroll | ✗ | ✓ |
| Benefits | ✗ | ✓ |
| Tax Filing | ✗ | ✓ |
| Onboarding | ✗ | ✓ |
| Time Tracking | ✗ | ✓ |
| Hiring | ✗ | ✓ |
| Compliance | ✗ | ✓ |
✓ DoorLoop Pros
- Very intuitive modern interface
- Quick setup and onboarding
- Automated rent reminders
- Excellent customer support
✗ DoorLoop Cons
- Fewer advanced features than legacy tools
- No free plan
- Limited accounting depth
✓ Gusto Pros
- Easiest payroll software to set up and run
- Automatic federal, state, and local tax filings
- Health insurance and 401(k) brokering built-in
- Excellent employee onboarding experience
✗ Gusto Cons
- US-only — no international payroll
- Gets expensive as headcount grows
- Limited HR features compared to BambooHR
The Verdict
DoorLoop is built for small landlords and property managers, with a focus on rent-collection and tenant-screening. Gusto targets small businesses and startups and leads with payroll and benefits.
On pricing, Gusto is the clear winner for budget-conscious users — starting at $40/mo compared to $59/mo for DoorLoop. That $19/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Gusto offers broader built-in capabilities (7 features vs 6), while DoorLoop takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.