Directus
Hex
| Feature | Directus | Hex |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $28/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | developers, agencies, content-teams, enterprise-backends | data-analysts, data-scientists, analytics-engineers, data-teams |
| Founded | 2016 | 2019 |
| Auto Generated Apis | ✓ | ✗ |
| Admin Panel | ✓ | ✗ |
| Roles And Permissions | ✓ | ✗ |
| Flows Automation | ✓ | ✗ |
| File Management | ✓ | ✗ |
| Translations | ✓ | ✗ |
| Sql Cells | ✗ | ✓ |
| Python Cells | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Data Apps | ✗ | ✓ |
| Scheduling | ✗ | ✓ |
| Version History | ✗ | ✓ |
✓ Directus Pros
- Works with existing databases
- Beautiful admin interface
- REST + GraphQL APIs auto-generated
- Fully self-hostable
✗ Directus Cons
- Cloud pricing jumps to $99/mo
- Complex features require developer knowledge
- Documentation could be better organized
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
The Verdict
Directus is built for developers and agencies, with a focus on auto-generated-apis and admin-panel. Hex targets data analysts and data scientists and leads with sql-cells and python-cells.
On pricing, Hex is the clear winner for budget-conscious users — starting at $28/mo compared to $99/mo for Directus. That $71/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.