Directus
Umami
| Feature | Directus | Umami |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | developers, agencies, content-teams, data-driven-teams | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2016 | 2020 |
| Data Studio | ✓ | ✗ |
| Rest Api | ✓ | ✗ |
| Graphql Api | ✓ | ✗ |
| Flows | ✓ | ✗ |
| Permissions | ✓ | ✗ |
| File Management | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Directus Pros
- Open source
- Database-first
- Beautiful admin UI
- REST + GraphQL
✗ Directus Cons
- Self-hosting required for free
- Smaller community
- Documentation gaps
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Directus is built for developers and agencies, with a focus on data-studio and rest-api. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, Umami is the clear winner for budget-conscious users — starting at $9/mo compared to $99/mo for Directus. That $90/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while Directus takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.