Directus
Retool
| Feature | Directus | Retool |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | developers, agencies, content-teams, data-driven-teams | engineering-teams, operations, startups, enterprise |
| Founded | 2016 | 2017 |
| Data Studio | ✓ | ✗ |
| Rest Api | ✓ | ✗ |
| Graphql Api | ✓ | ✗ |
| Flows | ✓ | ✗ |
| Permissions | ✓ | ✓ |
| File Management | ✓ | ✗ |
| Drag And Drop | ✗ | ✓ |
| Data Connectors | ✗ | ✓ |
| Custom Code | ✗ | ✓ |
| Workflows | ✗ | ✓ |
| Mobile Apps | ✗ | ✓ |
✓ Directus Pros
- Open source
- Database-first
- Beautiful admin UI
- REST + GraphQL
✗ Directus Cons
- Self-hosting required for free
- Smaller community
- Documentation gaps
✓ Retool Pros
- Fast development
- Many integrations
- Pre-built components
- Good for internal tools
✗ Retool Cons
- Not for customer-facing apps
- Vendor lock-in
- Expensive at scale
The Verdict
Directus is built for developers and agencies, with a focus on data-studio and rest-api. Retool targets engineering teams and operations and leads with drag-and-drop and data-connectors.
On pricing, Retool is the clear winner for budget-conscious users — starting at $10/mo compared to $99/mo for Directus. That $89/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.