Directus
Dub
| Feature | Directus | Dub |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $24/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | developers, agencies, content-teams, data-driven-teams | marketers, creators, saas-companies, agencies |
| Founded | 2016 | 2022 |
| Data Studio | ✓ | ✗ |
| Rest Api | ✓ | ✗ |
| Graphql Api | ✓ | ✗ |
| Flows | ✓ | ✗ |
| Permissions | ✓ | ✗ |
| File Management | ✓ | ✗ |
| Short Links | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Qr Codes | ✗ | ✓ |
| Custom Domains | ✗ | ✓ |
| Api | ✗ | ✓ |
| Team Management | ✗ | ✓ |
✓ Directus Pros
- Open source
- Database-first
- Beautiful admin UI
- REST + GraphQL
✗ Directus Cons
- Self-hosting required for free
- Smaller community
- Documentation gaps
✓ Dub Pros
- Open-source
- Beautiful analytics
- Custom domains
- QR code generation
✗ Dub Cons
- Limited links on free plan
- Newer platform
- Fewer integrations than Bitly
The Verdict
Directus is built for developers and agencies, with a focus on data-studio and rest-api. Dub targets marketers and creators and leads with short-links and analytics.
On pricing, Dub is the clear winner for budget-conscious users — starting at $24/mo compared to $99/mo for Directus. That $75/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.