Dify
Umami
| Feature | Dify | Umami |
|---|---|---|
| Pricing | Free / from $59/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.5 / 5 |
| Best For | ai-builders, non-technical-teams, enterprises, developers | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2023 | 2020 |
| Visual Orchestration | ✓ | ✗ |
| Rag Pipeline | ✓ | ✗ |
| Agent Mode | ✓ | ✗ |
| Multi Model | ✓ | ✗ |
| Knowledge Base | ✓ | ✗ |
| Api Access | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Dify Pros
- Open-source and self-hostable
- Visual workflow builder
- Built-in RAG pipeline
- Multi-model support
✗ Dify Cons
- Complex for simple chatbots
- Self-hosting requires resources
- Documentation improving
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Dify is built for ai builders and non technical teams, with a focus on visual-orchestration and rag-pipeline. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, Umami is the clear winner for budget-conscious users — starting at $9/mo compared to $59/mo for Dify. That $50/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while Dify takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.