dbt
Rows
| Feature | dbt | Rows |
|---|---|---|
| Pricing | Free / from $100/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.2 / 5 |
| Best For | data-teams, analytics-engineers, bi-teams, data-driven-companies | data-analysts, marketers, startups, growth-teams |
| Founded | 2016 | 2016 |
| Sql Transformations | ✓ | ✗ |
| Data Testing | ✓ | ✗ |
| Documentation | ✓ | ✗ |
| Version Control | ✓ | ✗ |
| Scheduling | ✓ | ✗ |
| Lineage | ✓ | ✗ |
| Metrics Layer | ✓ | ✗ |
| Integrations | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ dbt Pros
- Industry standard for data transformation in warehouses
- SQL-based (accessible to analysts, not just engineers)
- Excellent testing and documentation framework
- dbt Core is fully open-source and free
✗ dbt Cons
- dbt Cloud pricing can be steep for large teams
- Requires a data warehouse (does not store data)
- Learning curve for software engineering practices
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
dbt is built for data teams and analytics engineers, with a focus on sql-transformations and data-testing. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
On pricing, Rows is the clear winner for budget-conscious users — starting at $59/mo compared to $100/mo for dbt. That $41/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
dbt edges out on user ratings (4.6 vs 4.2). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, dbt offers broader built-in capabilities (7 features vs 6), while Rows takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: dbt has a slight overall edge — but if built-in data integrations matters most to you, Rows may still be the right call.