Criteo
Teachable
| Feature | Criteo | Teachable |
|---|---|---|
| Pricing | Contact sales | Free / from $59/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.3 / 5 |
| Best For | ecommerce-retailers, d2c-brands, agencies, performance-marketers | course-creators, coaches, educators, experts, solopreneurs |
| Founded | 2005 | 2013 |
| Dynamic Retargeting | ✓ | ✗ |
| Product Recommendations | ✓ | ✗ |
| Retail Media | ✓ | ✗ |
| Audience Targeting | ✓ | ✗ |
| Commerce Insights | ✓ | ✗ |
| Omnichannel Ads | ✓ | ✗ |
| Course Builder | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Digital Downloads | ✗ | ✓ |
| Quizzes | ✗ | ✓ |
| Certificates | ✗ | ✓ |
| Affiliates | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
✓ Criteo Pros
- Excellent retargeting performance
- AI-powered product recommendations
- Large retail media network
- Strong ROAS for ecommerce
✗ Criteo Cons
- Primarily retargeting focused
- Complex reporting
- Minimum spend requirements
✓ Teachable Pros
- Easy course builder with drag-and-drop
- Built-in payment processing and affiliates
- Custom domain and branding on all plans
- Coaching and community features included
✗ Teachable Cons
- Transaction fees on free and basic plans
- Limited site customization options
- No built-in community forum (added 2024)
The Verdict
Criteo is built for ecommerce retailers and d2c brands, with a focus on dynamic-retargeting and product-recommendations. Teachable targets course creators and coaches and leads with course-builder and coaching.
Criteo uses custom enterprise pricing, while Teachable starts at $59/mo — a tangible advantage for teams with a fixed budget.
Teachable has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Criteo requires a paid subscription from day one.
Feature-wise, Teachable offers broader built-in capabilities (7 features vs 6), while Criteo takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Teachable has a slight overall edge — but if excellent retargeting performance matters most to you, Criteo may still be the right call.