Criteo
StackAdapt
| Feature | Criteo | StackAdapt |
|---|---|---|
| Pricing | Contact sales | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4.4 / 5 |
| Best For | ecommerce-retailers, d2c-brands, agencies, performance-marketers | agencies, brand-marketers, media-planners, performance-marketers |
| Founded | 2005 | 2014 |
| Dynamic Retargeting | ✓ | ✗ |
| Product Recommendations | ✓ | ✗ |
| Retail Media | ✓ | ✗ |
| Audience Targeting | ✓ | ✓ |
| Commerce Insights | ✓ | ✗ |
| Omnichannel Ads | ✓ | ✗ |
| Native Ads | ✗ | ✓ |
| Display Ads | ✗ | ✓ |
| Video Ctv | ✗ | ✓ |
| Contextual Targeting | ✗ | ✓ |
| Creative Studio | ✗ | ✓ |
✓ Criteo Pros
- Excellent retargeting performance
- AI-powered product recommendations
- Large retail media network
- Strong ROAS for ecommerce
✗ Criteo Cons
- Primarily retargeting focused
- Complex reporting
- Minimum spend requirements
✓ StackAdapt Pros
- Excellent native ad inventory
- Strong machine learning
- Good customer support
- Multi-channel reach
✗ StackAdapt Cons
- Minimum spend requirements
- Learning curve for platform
- Reporting could be more granular
The Verdict
Criteo is built for ecommerce retailers and d2c brands, with a focus on dynamic-retargeting and product-recommendations. StackAdapt targets agencies and brand marketers and leads with native-ads and display-ads.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
StackAdapt edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for agencies, performance marketers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: StackAdapt has a slight overall edge — but if excellent retargeting performance matters most to you, Criteo may still be the right call.