Criteo
Sellfy
| Feature | Criteo | Sellfy |
|---|---|---|
| Pricing | Contact sales | From $29/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4.2 / 5 |
| Best For | ecommerce-retailers, d2c-brands, agencies, performance-marketers | creators, artists, musicians, digital-product-sellers |
| Founded | 2005 | 2011 |
| Dynamic Retargeting | ✓ | ✗ |
| Product Recommendations | ✓ | ✗ |
| Retail Media | ✓ | ✗ |
| Audience Targeting | ✓ | ✗ |
| Commerce Insights | ✓ | ✗ |
| Omnichannel Ads | ✓ | ✗ |
| Digital Products | ✗ | ✓ |
| Subscriptions | ✗ | ✓ |
| Print On Demand | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Discount Codes | ✗ | ✓ |
| Analytics | ✗ | ✓ |
✓ Criteo Pros
- Excellent retargeting performance
- AI-powered product recommendations
- Large retail media network
- Strong ROAS for ecommerce
✗ Criteo Cons
- Primarily retargeting focused
- Complex reporting
- Minimum spend requirements
✓ Sellfy Pros
- No transaction fees
- Built-in marketing tools
- Great for digital products
- Print-on-demand included
✗ Sellfy Cons
- Limited store customization
- Basic SEO options
- No marketplace exposure
The Verdict
Criteo is built for ecommerce retailers and d2c brands, with a focus on dynamic-retargeting and product-recommendations. Sellfy targets creators and artists and leads with digital-products and subscriptions.
Criteo uses custom enterprise pricing, while Sellfy starts at $29/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.