Criteo
Gorgias
| Feature | Criteo | Gorgias |
|---|---|---|
| Pricing | Contact sales | From $10/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4.5 / 5 |
| Best For | ecommerce-retailers, d2c-brands, agencies, performance-marketers | shopify-stores, ecommerce, dtc-brands, online-retailers |
| Founded | 2005 | 2015 |
| Dynamic Retargeting | ✓ | ✗ |
| Product Recommendations | ✓ | ✗ |
| Retail Media | ✓ | ✗ |
| Audience Targeting | ✓ | ✗ |
| Commerce Insights | ✓ | ✗ |
| Omnichannel Ads | ✓ | ✗ |
| Ticketing | ✗ | ✓ |
| Shopify Integration | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Revenue Tracking | ✗ | ✓ |
| Ai Responses | ✗ | ✓ |
| Social Commerce | ✗ | ✓ |
✓ Criteo Pros
- Excellent retargeting performance
- AI-powered product recommendations
- Large retail media network
- Strong ROAS for ecommerce
✗ Criteo Cons
- Primarily retargeting focused
- Complex reporting
- Minimum spend requirements
✓ Gorgias Pros
- Deep Shopify integration
- Revenue tracking
- Macros and automation
- AI-powered responses
✗ Gorgias Cons
- Expensive at scale
- E-commerce focused only
- Ticket-based pricing
The Verdict
Criteo is built for ecommerce retailers and d2c brands, with a focus on dynamic-retargeting and product-recommendations. Gorgias targets shopify stores and ecommerce and leads with ticketing and shopify-integration.
Criteo uses custom enterprise pricing, while Gorgias starts at $10/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Gorgias edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Gorgias has a slight overall edge — but if excellent retargeting performance matters most to you, Criteo may still be the right call.