Crazy Egg
Looker Studio
| Feature | Crazy Egg | Looker Studio |
|---|---|---|
| Pricing | From $29/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.1 / 5 | 4.2 / 5 |
| Best For | marketers, small-businesses, landing-page-optimization, conversion-rate-optimization | marketers, analysts, google-ads-users, small-businesses |
| Founded | 2006 | 2016 |
| Heatmaps | ✓ | ✗ |
| Scroll Maps | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Session Recordings | ✓ | ✗ |
| Traffic Analysis | ✓ | ✗ |
| Confetti Reports | ✓ | ✗ |
| Surveys | ✓ | ✗ |
| Dashboards | ✗ | ✓ |
| Data Connectors | ✗ | ✓ |
| Visualizations | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Calculated Fields | ✗ | ✓ |
✓ Crazy Egg Pros
- Simple and focused on conversion optimization
- Visual heatmaps and scroll maps are intuitive
- Built-in A/B testing without extra tools
- Easy setup with one line of JavaScript
✗ Crazy Egg Cons
- No free plan available
- Limited advanced analytics compared to full platforms
- Recording quality lower than FullStory/Hotjar
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
The Verdict
Crazy Egg is built for marketers and small businesses, with a focus on heatmaps and scroll-maps. Looker Studio targets marketers and analysts and leads with dashboards and data-connectors.
On pricing, Looker Studio is the clear winner for budget-conscious users — starting at $9/mo compared to $29/mo for Crazy Egg. That $20/mo difference adds up quickly for growing teams.
Looker Studio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Crazy Egg requires a paid subscription from day one.
Feature-wise, Crazy Egg offers broader built-in capabilities (7 features vs 6), while Looker Studio takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for marketers, small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.