Craft
Whimsical
| Feature | Craft | Whimsical |
|---|---|---|
| Pricing | Free / from $5/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | apple-users, writers, teams, knowledge-workers | product-managers, designers, startups, remote-teams |
| Founded | 2019 | 2017 |
| Block Editor | ✓ | ✗ |
| Nested Pages | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Collaboration | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Flowcharts | ✗ | ✓ |
| Wireframes | ✗ | ✓ |
| Mind Maps | ✗ | ✓ |
| Sticky Notes | ✗ | ✓ |
| Ai Suggestions | ✗ | ✓ |
| Docs | ✗ | ✓ |
✓ Craft Pros
- Stunning native Apple design
- Fast and responsive
- Good sharing and collaboration
- AI assistant included
✗ Craft Cons
- Best on Apple devices
- Limited web version
- Less powerful databases than Notion
✓ Whimsical Pros
- Fast and intuitive
- Great for wireframes
- Clean interface
- AI features
✗ Whimsical Cons
- Limited free boards
- No real-time video
- Fewer templates than Miro
The Verdict
Craft is built for apple users and writers, with a focus on block-editor and nested-pages. Whimsical targets product managers and designers and leads with flowcharts and wireframes.
On pricing, Craft is the clear winner for budget-conscious users — starting at $5/mo compared to $10/mo for Whimsical. That $5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.