Craft
Spark
| Feature | Craft | Spark |
|---|---|---|
| Pricing | Free / from $5/mo | Free / from $7.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | apple-users, writers, teams, knowledge-workers | professionals, small-teams, freelancers, mac-users |
| Founded | 2019 | 2015 |
| Block Editor | ✓ | ✗ |
| Nested Pages | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Collaboration | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✓ |
| Smart Inbox | ✗ | ✓ |
| Ai Writing | ✗ | ✓ |
| Team Email | ✗ | ✓ |
| Scheduling | ✗ | ✓ |
| Priority Sorting | ✗ | ✓ |
✓ Craft Pros
- Stunning native Apple design
- Fast and responsive
- Good sharing and collaboration
- AI assistant included
✗ Craft Cons
- Best on Apple devices
- Limited web version
- Less powerful databases than Notion
✓ Spark Pros
- Beautiful design
- AI writing assistant
- Smart inbox
- Team features
✗ Spark Cons
- Limited platform support
- Privacy concerns
- Some features behind paywall
The Verdict
Craft is built for apple users and writers, with a focus on block-editor and nested-pages. Spark targets professionals and small teams and leads with smart-inbox and ai-writing.
Pricing is close: Craft starts at $5/mo versus $7.99/mo for Spark — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.