Craft
InVision
| Feature | Craft | InVision |
|---|---|---|
| Pricing | Free / from $5/mo | Free / from $7.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 3.8 / 5 |
| Best For | apple-users, writers, teams, knowledge-workers | design-teams, product-managers, stakeholder-reviews, legacy-users |
| Founded | 2019 | 2011 |
| Block Editor | ✓ | ✗ |
| Nested Pages | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Collaboration | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Prototyping | ✗ | ✓ |
| Freehand Whiteboard | ✗ | ✓ |
| Design Systems | ✗ | ✓ |
| Inspect Mode | ✗ | ✓ |
| Commenting | ✗ | ✓ |
| User Testing | ✗ | ✓ |
✓ Craft Pros
- Stunning native Apple design
- Fast and responsive
- Good sharing and collaboration
- AI assistant included
✗ Craft Cons
- Best on Apple devices
- Limited web version
- Less powerful databases than Notion
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
The Verdict
Craft is built for apple users and writers, with a focus on block-editor and nested-pages. InVision targets design teams and product managers and leads with prototyping and freehand-whiteboard.
Pricing is close: Craft starts at $5/mo versus $7.95/mo for InVision — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Craft edges out on user ratings (4.6 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Craft has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.