Craft
Guru
| Feature | Craft | Guru |
|---|---|---|
| Pricing | Free / from $5/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | apple-users, writers, teams, knowledge-workers | support-teams, sales-teams, hr-teams, growing-companies |
| Founded | 2019 | 2015 |
| Block Editor | ✓ | ✗ |
| Nested Pages | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Collaboration | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Knowledge Cards | ✗ | ✓ |
| Verification | ✗ | ✓ |
| Ai Search | ✗ | ✓ |
| Browser Extension | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Craft Pros
- Stunning native Apple design
- Fast and responsive
- Good sharing and collaboration
- AI assistant included
✗ Craft Cons
- Best on Apple devices
- Limited web version
- Less powerful databases than Notion
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
The Verdict
Craft is built for apple users and writers, with a focus on block-editor and nested-pages. Guru targets support teams and sales teams and leads with knowledge-cards and verification.
On pricing, Craft is the clear winner for budget-conscious users — starting at $5/mo compared to $10/mo for Guru. That $5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.