Craft
Folk
| Feature | Craft | Folk |
|---|---|---|
| Pricing | Free / from $5/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | apple-users, writers, teams, knowledge-workers | agencies, founders, partnerships-teams, investor-relations |
| Founded | 2019 | 2020 |
| Block Editor | ✓ | ✗ |
| Nested Pages | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Collaboration | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Pipelines | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Mail Merge | ✗ | ✓ |
| Browser Extension | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Craft Pros
- Stunning native Apple design
- Fast and responsive
- Good sharing and collaboration
- AI assistant included
✗ Craft Cons
- Best on Apple devices
- Limited web version
- Less powerful databases than Notion
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
The Verdict
Craft is built for apple users and writers, with a focus on block-editor and nested-pages. Folk targets agencies and founders and leads with contact-management and pipelines.
On pricing, Craft is the clear winner for budget-conscious users — starting at $5/mo compared to $20/mo for Folk. That $15/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while Craft takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.