CoStar
Gong
| Feature | CoStar | Gong |
|---|---|---|
| Pricing | Contact sales | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.1 / 5 | 4.6 / 5 |
| Best For | commercial-brokers, property-investors, asset-managers, appraisers | sales-leaders, enterprise-sales, revenue-teams, sales-enablement |
| Founded | 1987 | 2015 |
| Property Data | ✓ | ✗ |
| Market Analytics | ✓ | ✗ |
| Tenant Information | ✓ | ✗ |
| Comparable Sales | ✓ | ✗ |
| Mapping | ✓ | ✗ |
| Forecasting | ✓ | ✓ |
| Alerts | ✓ | ✗ |
| Call Recording | ✗ | ✓ |
| Deal Intelligence | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Market Intelligence | ✗ | ✓ |
| Engagement Data | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ CoStar Pros
- Most comprehensive commercial real estate database
- Detailed property and tenant information
- Advanced analytics and market forecasting
- Verified data with dedicated research teams
✗ CoStar Cons
- Very expensive subscription costs
- Primarily focused on commercial real estate
- Steep learning curve for new users
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
The Verdict
CoStar is built for commercial brokers and property investors, with a focus on property-data and market-analytics. Gong targets sales leaders and enterprise sales and leads with call-recording and deal-intelligence.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Gong edges out on user ratings (4.6 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Gong has a slight overall edge — but if most comprehensive commercial real estate database matters most to you, CoStar may still be the right call.