Copper
SalesLoft
| Feature | Copper | SalesLoft |
|---|---|---|
| Pricing | From $29/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.1 / 5 | 4.3 / 5 |
| Best For | google-workspace-users, agencies, consulting-firms, small-businesses | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2013 | 2011 |
| Gmail Integration | ✓ | ✗ |
| Auto Logging | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Google Drive Sync | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Copper is built for google workspace users and agencies, with a focus on gmail-integration and auto-logging. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Copper starts at $29/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, SalesLoft offers broader built-in capabilities (7 features vs 6), while Copper takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.