Copper
Insightly
| Feature | Copper | Insightly |
|---|---|---|
| Pricing | From $29/mo | Free / from $29/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.1 / 5 | 4 / 5 |
| Best For | google-workspace-users, agencies, consulting-firms, small-businesses | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2013 | 2009 |
| Gmail Integration | ✓ | ✗ |
| Auto Logging | ✓ | ✗ |
| Pipeline Management | ✓ | ✓ |
| Workflow Automation | ✓ | ✓ |
| Reporting | ✓ | ✓ |
| Google Drive Sync | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Project Management | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
Copper is built for google workspace users and agencies, with a focus on gmail-integration and auto-logging. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
Both tools come in at similar price points ($29/mo for Copper, $29/mo for Insightly), so pricing won't make the decision for you.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Copper requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.