Copper
HubSpot CRM
| Feature | Copper | HubSpot CRM |
|---|---|---|
| Pricing | From $29/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.1 / 5 | 4.5 / 5 |
| Best For | google-workspace-users, agencies, consulting-firms, small-businesses | startups, small-businesses, marketing-teams, sales-teams |
| Founded | 2013 | 2006 |
| Gmail Integration | ✓ | ✗ |
| Auto Logging | ✓ | ✗ |
| Pipeline Management | ✓ | ✓ |
| Workflow Automation | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Google Drive Sync | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Forms | ✗ | ✓ |
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
✓ HubSpot CRM Pros
- Generous free tier
- All-in-one platform
- Great documentation
- Easy to use
✗ HubSpot CRM Cons
- Gets expensive quickly
- Limited customization on free plan
- Contract lock-in
The Verdict
Copper is built for google workspace users and agencies, with a focus on gmail-integration and auto-logging. HubSpot CRM targets startups and small businesses and leads with contact-management and email-tracking.
On pricing, HubSpot CRM is the clear winner for budget-conscious users — starting at $20/mo compared to $29/mo for Copper. That $9/mo difference adds up quickly for growing teams.
HubSpot CRM has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Copper requires a paid subscription from day one.
HubSpot CRM edges out on user ratings (4.5 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: HubSpot CRM has a slight overall edge — but if native google workspace integration matters most to you, Copper may still be the right call.