Copper
Gong
| Feature | Copper | Gong |
|---|---|---|
| Pricing | From $29/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.1 / 5 | 4.6 / 5 |
| Best For | google-workspace-users, agencies, consulting-firms, small-businesses | sales-leaders, enterprise-sales, revenue-teams, sales-enablement |
| Founded | 2013 | 2015 |
| Gmail Integration | ✓ | ✗ |
| Auto Logging | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Google Drive Sync | ✓ | ✗ |
| Call Recording | ✗ | ✓ |
| Deal Intelligence | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Market Intelligence | ✗ | ✓ |
| Engagement Data | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
The Verdict
Copper is built for google workspace users and agencies, with a focus on gmail-integration and auto-logging. Gong targets sales leaders and enterprise sales and leads with call-recording and deal-intelligence.
Gong uses custom enterprise pricing, while Copper starts at $29/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Gong edges out on user ratings (4.6 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Gong offers broader built-in capabilities (7 features vs 6), while Copper takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Gong has a slight overall edge — but if native google workspace integration matters most to you, Copper may still be the right call.