Copper
Follow Up Boss
| Feature | Copper | Follow Up Boss |
|---|---|---|
| Pricing | From $29/mo | From $57/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.1 / 5 | 4.5 / 5 |
| Best For | google-workspace-users, agencies, consulting-firms, small-businesses | real-estate-teams, brokerages, individual-agents, team-leaders |
| Founded | 2013 | 2011 |
| Gmail Integration | ✓ | ✗ |
| Auto Logging | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Google Drive Sync | ✓ | ✗ |
| Lead Management | ✗ | ✓ |
| Auto Assignment | ✗ | ✓ |
| Calling | ✗ | ✓ |
| Texting | ✗ | ✓ |
| Email Drips | ✗ | ✓ |
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
The Verdict
Copper is built for google workspace users and agencies, with a focus on gmail-integration and auto-logging. Follow Up Boss targets real estate teams and brokerages and leads with lead-management and auto-assignment.
On pricing, Copper is the clear winner for budget-conscious users — starting at $29/mo compared to $57/mo for Follow Up Boss. That $28/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Follow Up Boss edges out on user ratings (4.5 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Follow Up Boss has a slight overall edge — but if native google workspace integration matters most to you, Copper may still be the right call.