Clearbit
Looker Studio
| Feature | Clearbit | Looker Studio |
|---|---|---|
| Pricing | Free only | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | b2b-marketers, growth-teams, sales-operations, product-led-growth | marketers, analysts, google-ads-users, small-businesses |
| Founded | 2014 | 2016 |
| Data Enrichment | ✓ | ✗ |
| Reveal Visitors | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Form Shortening | ✓ | ✗ |
| Prospecting | ✓ | ✗ |
| Api | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Dashboards | ✗ | ✓ |
| Data Connectors | ✗ | ✓ |
| Visualizations | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Calculated Fields | ✗ | ✓ |
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
The Verdict
Clearbit is built for b2b marketers and growth teams, with a focus on data-enrichment and reveal-visitors. Looker Studio targets marketers and analysts and leads with dashboards and data-connectors.
Clearbit uses custom enterprise pricing, while Looker Studio starts at $9/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Clearbit offers broader built-in capabilities (7 features vs 6), while Looker Studio takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.