Clearbit
Hotjar
| Feature | Clearbit | Hotjar |
|---|---|---|
| Pricing | Free only | Free / from $32/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | b2b-marketers, growth-teams, sales-operations, product-led-growth | ux-designers, product-managers, marketers, conversion-optimizers |
| Founded | 2014 | 2014 |
| Data Enrichment | ✓ | ✗ |
| Reveal Visitors | ✓ | ✗ |
| Lead Scoring | ✓ | ✗ |
| Form Shortening | ✓ | ✗ |
| Prospecting | ✓ | ✗ |
| Api | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Heatmaps | ✗ | ✓ |
| Session Recordings | ✗ | ✓ |
| Surveys | ✗ | ✓ |
| Feedback Widgets | ✗ | ✓ |
| Funnels | ✗ | ✓ |
| User Interviews | ✗ | ✓ |
| Dashboards | ✗ | ✓ |
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
✓ Hotjar Pros
- Heatmaps show exactly where users click
- Session recordings reveal UX issues
- Easy to install (one script tag)
- Surveys and feedback widgets included
✗ Hotjar Cons
- Can slow down site if not configured well
- Session recordings take time to review
- Limited to web — no mobile app analytics
The Verdict
Clearbit is built for b2b marketers and growth teams, with a focus on data-enrichment and reveal-visitors. Hotjar targets ux designers and product managers and leads with heatmaps and session-recordings.
Clearbit uses custom enterprise pricing, while Hotjar starts at $32/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.