Clay
Tines
| Feature | Clay | Tines |
|---|---|---|
| Pricing | Free / from $149/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | sales-teams, growth-teams, agencies, outbound-heavy-companies | security-teams, soc-analysts, incident-responders, security-engineers |
| Founded | 2017 | 2018 |
| Data Enrichment | ✓ | ✗ |
| Ai Research | ✓ | ✗ |
| Waterfall Enrichment | ✓ | ✗ |
| Outreach Personalization | ✓ | ✗ |
| Crm Integration | ✓ | ✗ |
| List Building | ✓ | ✗ |
| Ai Messaging | ✓ | ✗ |
| Workflow Automation | ✗ | ✓ |
| Alert Triage | ✗ | ✓ |
| Incident Response | ✗ | ✓ |
| Case Management | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Templates | ✗ | ✓ |
✓ Clay Pros
- Aggregates 75+ data sources in one waterfall enrichment
- AI research agent writes personalized outreach copy
- Flexible spreadsheet-like interface for data manipulation
- Integrates with all major CRMs and sequencing tools
✗ Clay Cons
- Expensive for small teams (starter at $149/mo)
- Learning curve for advanced data workflows
- Credit system can be confusing to predict costs
✓ Tines Pros
- No-code workflow builder
- Security-focused templates
- Generous free tier
- Fast implementation
✗ Tines Cons
- Security-focused (not general automation)
- Smaller community
- Limited non-security integrations
The Verdict
Clay is built for sales teams and growth teams, with a focus on data-enrichment and ai-research. Tines targets security teams and soc analysts and leads with workflow-automation and alert-triage.
Tines uses custom enterprise pricing, while Clay starts at $149/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Clay offers broader built-in capabilities (7 features vs 6), while Tines takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.