Clay
Clearbit
| Feature | Clay | Clearbit |
|---|---|---|
| Pricing | Free / from $149/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.3 / 5 |
| Best For | sales-teams, growth-teams, agencies, outbound-heavy-companies | b2b-marketers, growth-teams, sales-operations, product-led-growth |
| Founded | 2017 | 2014 |
| Data Enrichment | ✓ | ✓ |
| Ai Research | ✓ | ✗ |
| Waterfall Enrichment | ✓ | ✗ |
| Outreach Personalization | ✓ | ✗ |
| Crm Integration | ✓ | ✗ |
| List Building | ✓ | ✗ |
| Ai Messaging | ✓ | ✗ |
| Reveal Visitors | ✗ | ✓ |
| Lead Scoring | ✗ | ✓ |
| Form Shortening | ✗ | ✓ |
| Prospecting | ✗ | ✓ |
| Api | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Clay Pros
- Aggregates 75+ data sources in one waterfall enrichment
- AI research agent writes personalized outreach copy
- Flexible spreadsheet-like interface for data manipulation
- Integrates with all major CRMs and sequencing tools
✗ Clay Cons
- Expensive for small teams (starter at $149/mo)
- Learning curve for advanced data workflows
- Credit system can be confusing to predict costs
✓ Clearbit Pros
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Deep HubSpot integration (now owned by HubSpot)
✗ Clearbit Cons
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
- Future roadmap uncertain after HubSpot acquisition
The Verdict
Clay is built for sales teams and growth teams, with a focus on data-enrichment and ai-research. Clearbit targets b2b marketers and growth teams and leads with data-enrichment and reveal-visitors.
Clearbit uses custom enterprise pricing, while Clay starts at $149/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for growth teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Clay has a slight overall edge — but if real-time enrichment with 100+ data attributes matters most to you, Clearbit may still be the right call.