Clay
Clay
| Feature | Clay | Clay |
|---|---|---|
| Pricing | Free / from $149/mo | Free / from $149/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | sales-teams, growth-teams, agencies, outbound-heavy-companies | growth-teams, revenue-operations, sdrs, agencies |
| Founded | 2017 | 2017 |
| Data Enrichment | ✓ | ✓ |
| Ai Research | ✓ | ✗ |
| Waterfall Enrichment | ✓ | ✗ |
| Outreach Personalization | ✓ | ✗ |
| Crm Integration | ✓ | ✗ |
| List Building | ✓ | ✗ |
| Ai Messaging | ✓ | ✓ |
| Waterfall Lookups | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Automated Workflows | ✗ | ✓ |
| Lead Scoring | ✗ | ✓ |
✓ Clay Pros
- Aggregates 75+ data sources in one waterfall enrichment
- AI research agent writes personalized outreach copy
- Flexible spreadsheet-like interface for data manipulation
- Integrates with all major CRMs and sequencing tools
✗ Clay Cons
- Expensive for small teams (starter at $149/mo)
- Learning curve for advanced data workflows
- Credit system can be confusing to predict costs
✓ Clay Pros
- 75+ data enrichment sources
- AI message personalization
- Powerful waterfall enrichment
- Flexible workflows
✗ Clay Cons
- Expensive for small teams
- Learning curve for setup
- Credit consumption fast
The Verdict
Clay is built for sales teams and growth teams, with a focus on data-enrichment and ai-research. Clay targets growth teams and revenue operations and leads with data-enrichment and ai-messaging.
Both tools come in at similar price points ($149/mo for Clay, $149/mo for Clay), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Clay offers broader built-in capabilities (7 features vs 6), while Clay takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for growth teams, agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.