Captions
Clay
| Feature | Captions | Clay |
|---|---|---|
| Pricing | Free / from $9.99/mo | Free / from $149/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | content-creators, social-media-managers, coaches, marketers | sales-teams, growth-teams, agencies, outbound-heavy-companies |
| Founded | 2021 | 2017 |
| Auto Captions | ✓ | ✗ |
| Eye Contact Correction | ✓ | ✗ |
| Filler Removal | ✓ | ✗ |
| Ai Editing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Multi Language | ✓ | ✗ |
| Data Enrichment | ✗ | ✓ |
| Ai Research | ✗ | ✓ |
| Waterfall Enrichment | ✗ | ✓ |
| Outreach Personalization | ✗ | ✓ |
| Crm Integration | ✗ | ✓ |
| List Building | ✗ | ✓ |
| Ai Messaging | ✗ | ✓ |
✓ Captions Pros
- Excellent auto-captions
- AI eye contact correction
- Filler word removal
- Easy to use
✗ Captions Cons
- Mobile-first (limited desktop)
- AI features can be imperfect
- Expensive for full features
✓ Clay Pros
- Aggregates 75+ data sources in one waterfall enrichment
- AI research agent writes personalized outreach copy
- Flexible spreadsheet-like interface for data manipulation
- Integrates with all major CRMs and sequencing tools
✗ Clay Cons
- Expensive for small teams (starter at $149/mo)
- Learning curve for advanced data workflows
- Credit system can be confusing to predict costs
The Verdict
Captions is built for content creators and social media managers, with a focus on auto-captions and eye-contact-correction. Clay targets sales teams and growth teams and leads with data-enrichment and ai-research.
On pricing, Captions is the clear winner for budget-conscious users — starting at $9.99/mo compared to $149/mo for Clay. That $139.01/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Clay offers broader built-in capabilities (7 features vs 6), while Captions takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Clay has a slight overall edge — but if excellent auto-captions matters most to you, Captions may still be the right call.