Capsule CRM
SalesLoft
| Feature | Capsule CRM | SalesLoft |
|---|---|---|
| Pricing | Free / from $21/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | small-businesses, freelancers, startups, consultants | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2009 | 2011 |
| Contact Management | ✓ | ✗ |
| Sales Pipeline | ✓ | ✗ |
| Task Management | ✓ | ✗ |
| Email Integration | ✓ | ✗ |
| Custom Fields | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Capsule CRM Pros
- Clean simple interface
- Good free plan for 2 users
- Strong integrations
- Fast to set up
✗ Capsule CRM Cons
- Limited marketing features
- Basic reporting
- No built-in email campaigns
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Capsule CRM is built for small businesses and freelancers, with a focus on contact-management and sales-pipeline. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Capsule CRM starts at $21/mo — a tangible advantage for teams with a fixed budget.
Capsule CRM has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
Feature-wise, SalesLoft offers broader built-in capabilities (7 features vs 6), while Capsule CRM takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.