Capsule CRM
Lemlist
| Feature | Capsule CRM | Lemlist |
|---|---|---|
| Pricing | Free / from $21/mo | Free / from $32/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | small-businesses, freelancers, startups, consultants | sdrs, sales-teams, agencies, b2b-outbound |
| Founded | 2009 | 2018 |
| Contact Management | ✓ | ✗ |
| Sales Pipeline | ✓ | ✗ |
| Task Management | ✓ | ✗ |
| Email Integration | ✓ | ✗ |
| Custom Fields | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Cold Email | ✗ | ✓ |
| Email Warmup | ✗ | ✓ |
| Ai Personalization | ✗ | ✓ |
| Multi Channel Sequences | ✗ | ✓ |
| Email Finder | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Deliverability Tools | ✗ | ✓ |
✓ Capsule CRM Pros
- Clean simple interface
- Good free plan for 2 users
- Strong integrations
- Fast to set up
✗ Capsule CRM Cons
- Limited marketing features
- Basic reporting
- No built-in email campaigns
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
The Verdict
Capsule CRM is built for small businesses and freelancers, with a focus on contact-management and sales-pipeline. Lemlist targets sdrs and sales teams and leads with cold-email and email-warmup.
On pricing, Capsule CRM is the clear winner for budget-conscious users — starting at $21/mo compared to $32/mo for Lemlist. That $11/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Lemlist offers broader built-in capabilities (7 features vs 6), while Capsule CRM takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.