Capsule CRM
Lavender
| Feature | Capsule CRM | Lavender |
|---|---|---|
| Pricing | Free / from $21/mo | Free / from $27/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | small-businesses, freelancers, startups, consultants | sales-reps, sdrs, account-executives, sales-leaders |
| Founded | 2009 | 2020 |
| Contact Management | ✓ | ✗ |
| Sales Pipeline | ✓ | ✗ |
| Task Management | ✓ | ✗ |
| Email Integration | ✓ | ✗ |
| Custom Fields | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Email Scoring | ✗ | ✓ |
| Ai Suggestions | ✗ | ✓ |
| Prospect Research | ✗ | ✓ |
| Personality Insights | ✗ | ✓ |
| Team Analytics | ✗ | ✓ |
| Coaching Dashboard | ✗ | ✓ |
✓ Capsule CRM Pros
- Clean simple interface
- Good free plan for 2 users
- Strong integrations
- Fast to set up
✗ Capsule CRM Cons
- Limited marketing features
- Basic reporting
- No built-in email campaigns
✓ Lavender Pros
- Real-time email scoring
- Prospect personality insights
- AI rewrite suggestions
- Proven to increase reply rates
✗ Lavender Cons
- Sales email focused only
- Gmail/Outlook only
- AI suggestions need human judgment
The Verdict
Capsule CRM is built for small businesses and freelancers, with a focus on contact-management and sales-pipeline. Lavender targets sales reps and sdrs and leads with email-scoring and ai-suggestions.
On pricing, Capsule CRM is the clear winner for budget-conscious users — starting at $21/mo compared to $27/mo for Lavender. That $6/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.