CapCut
Metricool
| Feature | CapCut | Metricool |
|---|---|---|
| Pricing | Free / from $7.99/mo | Free / from $22/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | social-media-creators, tiktok-creators, beginners, small-businesses | marketing-agencies, social-media-managers, small-businesses, digital-marketers |
| Founded | 2020 | 2016 |
| Video Editing | ✓ | ✗ |
| Auto Captions | ✓ | ✗ |
| Ai Effects | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Text To Speech | ✓ | ✗ |
| Background Removal | ✓ | ✗ |
| Transitions | ✓ | ✗ |
| Scheduling | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Smartlinks | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ad Tracking | ✗ | ✓ |
✓ CapCut Pros
- Completely free with most features
- Excellent auto-captions
- TikTok-optimized templates
- AI background removal and effects
✗ CapCut Cons
- Owned by ByteDance (privacy concerns)
- Desktop version less stable than mobile
- Limited color grading tools
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
The Verdict
CapCut is built for social media creators and tiktok creators, with a focus on video-editing and auto-captions. Metricool targets marketing agencies and social media managers and leads with scheduling and analytics.
On pricing, CapCut is the clear winner for budget-conscious users — starting at $7.99/mo compared to $22/mo for Metricool. That $14.01/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, CapCut offers broader built-in capabilities (7 features vs 6), while Metricool takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.