BoomTown
Zillow Premier Agent
| Feature | BoomTown | Zillow Premier Agent |
|---|---|---|
| Pricing | From $750/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.2 / 5 | 3.8 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | real-estate-agents, brokerages, real-estate-teams, new-agents |
| Founded | 2006 | 2006 |
| Lead Generation | ✓ | ✓ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Listing Advertising | ✗ | ✓ |
| Agent Profile | ✗ | ✓ |
| Reviews | ✗ | ✓ |
| Market Data | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Zillow Premier Agent Pros
- Massive audience
- High-intent leads
- CRM included
- Brand exposure
✗ Zillow Premier Agent Cons
- Very expensive
- Lead quality varies
- Competitive market
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while BoomTown starts at $750/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
BoomTown edges out on user ratings (4.2 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for real estate teams, brokerages — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: BoomTown has a slight overall edge — but if massive audience matters most to you, Zillow Premier Agent may still be the right call.