BoomTown
Realtor.com
| Feature | BoomTown | Realtor.com |
|---|---|---|
| Pricing | From $750/mo | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | real-estate-agents, home-buyers, sellers, investors |
| Founded | 2006 | 1996 |
| Lead Generation | ✓ | ✓ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Property Listings | ✗ | ✓ |
| Market Data | ✗ | ✓ |
| Agent Profiles | ✗ | ✓ |
| Home Values | ✗ | ✓ |
| Neighborhood Data | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Realtor.com Pros
- Official NAR partnership
- Accurate listings
- Market data
- Brand credibility
✗ Realtor.com Cons
- Expensive advertising
- Less traffic than Zillow
- Limited free features
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Realtor.com targets real estate agents and home buyers and leads with property-listings and market-data.
Realtor.com uses custom enterprise pricing, while BoomTown starts at $750/mo — a tangible advantage for teams with a fixed budget.
Realtor.com has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. BoomTown requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.