BoomTown
Matterport
| Feature | BoomTown | Matterport |
|---|---|---|
| Pricing | From $750/mo | Free / from $11.99/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.4 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | real-estate-agents, property-managers, architects, construction-firms |
| Founded | 2006 | 2011 |
| Lead Generation | ✓ | ✗ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| 3d Scanning | ✗ | ✓ |
| Virtual Tours | ✗ | ✓ |
| Floor Plans | ✗ | ✓ |
| Measurements | ✗ | ✓ |
| Dollhouse View | ✗ | ✓ |
| Embedding | ✗ | ✓ |
| Ai Tagging | ✗ | ✓ |
| Cloud Hosting | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Matterport Pros
- Industry-leading 3D virtual tour quality
- Works with smartphone cameras or Pro3 camera
- Measurement tools for accurate floor plans
- Embeddable tours for websites and listings
- AI-powered property insights
✗ Matterport Cons
- Pro3 camera is expensive ($3,395)
- Large spaces require many scan points
- Monthly hosting fees for active spaces
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Matterport targets real estate agents and property managers and leads with 3d-scanning and virtual-tours.
On pricing, Matterport is the clear winner for budget-conscious users — starting at $11.99/mo compared to $750/mo for BoomTown. That $738.01/mo difference adds up quickly for growing teams.
Matterport has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. BoomTown requires a paid subscription from day one.
Feature-wise, Matterport offers broader built-in capabilities (8 features vs 6), while BoomTown takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.