BoomTown
Insightly
| Feature | BoomTown | Insightly |
|---|---|---|
| Pricing | From $750/mo | Free / from $29/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2006 | 2009 |
| Lead Generation | ✓ | ✗ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Contact Management | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Project Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
On pricing, Insightly is the clear winner for budget-conscious users — starting at $29/mo compared to $750/mo for BoomTown. That $721/mo difference adds up quickly for growing teams.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. BoomTown requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.