BoomTown
Follow Up Boss
| Feature | BoomTown | Follow Up Boss |
|---|---|---|
| Pricing | From $750/mo | From $57/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | real-estate-teams, brokerages, individual-agents, team-leaders |
| Founded | 2006 | 2011 |
| Lead Generation | ✓ | ✗ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Lead Management | ✗ | ✓ |
| Auto Assignment | ✗ | ✓ |
| Calling | ✗ | ✓ |
| Texting | ✗ | ✓ |
| Email Drips | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Follow Up Boss targets real estate teams and brokerages and leads with lead-management and auto-assignment.
On pricing, Follow Up Boss is the clear winner for budget-conscious users — starting at $57/mo compared to $750/mo for BoomTown. That $693/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Both tools are a solid fit for real estate teams, brokerages — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Follow Up Boss has a slight overall edge — but if excellent lead generation matters most to you, BoomTown may still be the right call.