BoomTown
Folk
| Feature | BoomTown | Folk |
|---|---|---|
| Pricing | From $750/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.4 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | agencies, founders, partnerships-teams, investor-relations |
| Founded | 2006 | 2020 |
| Lead Generation | ✓ | ✗ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Pipelines | ✗ | ✓ |
| Email Sequences | ✗ | ✓ |
| Mail Merge | ✗ | ✓ |
| Browser Extension | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Folk targets agencies and founders and leads with contact-management and pipelines.
On pricing, Folk is the clear winner for budget-conscious users — starting at $20/mo compared to $750/mo for BoomTown. That $730/mo difference adds up quickly for growing teams.
Folk has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. BoomTown requires a paid subscription from day one.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while BoomTown takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.