BoomTown
Copper
| Feature | BoomTown | Copper |
|---|---|---|
| Pricing | From $750/mo | From $29/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.2 / 5 | 4.1 / 5 |
| Best For | real-estate-teams, top-producing-agents, brokerages, large-teams | google-workspace-users, agencies, consulting-firms, small-businesses |
| Founded | 2006 | 2013 |
| Lead Generation | ✓ | ✗ |
| Predictive Crm | ✓ | ✗ |
| Idx Websites | ✓ | ✗ |
| Automated Nurturing | ✓ | ✗ |
| Success Assurance | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Gmail Integration | ✗ | ✓ |
| Auto Logging | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Google Drive Sync | ✗ | ✓ |
✓ BoomTown Pros
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Proven ROI for teams
✗ BoomTown Cons
- Very expensive monthly cost
- Long-term contracts
- Best for teams not solo agents
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
The Verdict
BoomTown is built for real estate teams and top producing agents, with a focus on lead-generation and predictive-crm. Copper targets google workspace users and agencies and leads with gmail-integration and auto-logging.
On pricing, Copper is the clear winner for budget-conscious users — starting at $29/mo compared to $750/mo for BoomTown. That $721/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.