BigCommerce
Ecwid by Lightspeed
| Feature | BigCommerce | Ecwid by Lightspeed |
|---|---|---|
| Pricing | From $39/mo | Free / from $19/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.2 / 5 |
| Best For | mid-market-retailers, b2b-commerce, multi-channel-sellers, growing-brands | small-businesses, existing-websites, social-sellers, beginners |
| Founded | 2009 | 2009 |
| Online Store | ✓ | ✗ |
| Multi Channel | ✓ | ✓ |
| B2b | ✓ | ✗ |
| Headless Api | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Multi Storefront | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Website Widget | ✗ | ✓ |
| Pos Integration | ✗ | ✓ |
| Social Selling | ✗ | ✓ |
| Marketplace Sync | ✗ | ✓ |
| Shipping | ✗ | ✓ |
✓ BigCommerce Pros
- No transaction fees on any plan
- Built-in B2B/wholesale features
- Multi-storefront from one dashboard
- Headless commerce with API flexibility
✗ BigCommerce Cons
- Annual revenue caps force plan upgrades
- Theme customization requires code
- App ecosystem smaller than Shopify
✓ Ecwid by Lightspeed Pros
- Add store to existing site
- Good free plan
- Multi-channel selling
- Easy setup
✗ Ecwid by Lightspeed Cons
- Limited customization on free plan
- SEO not as strong as Shopify
- Advanced features need higher tiers
The Verdict
BigCommerce is built for mid market retailers and b2b commerce, with a focus on online-store and multi-channel. Ecwid by Lightspeed targets small businesses and existing websites and leads with multi-channel and website-widget.
On pricing, Ecwid by Lightspeed is the clear winner for budget-conscious users — starting at $19/mo compared to $39/mo for BigCommerce. That $20/mo difference adds up quickly for growing teams.
Ecwid by Lightspeed has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. BigCommerce requires a paid subscription from day one.
Feature-wise, BigCommerce offers broader built-in capabilities (7 features vs 6), while Ecwid by Lightspeed takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.