BigCommerce
Drip
| Feature | BigCommerce | Drip |
|---|---|---|
| Pricing | From $39/mo | From $39/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | mid-market-retailers, b2b-commerce, multi-channel-sellers, growing-brands | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers |
| Founded | 2009 | 2013 |
| Online Store | ✓ | ✗ |
| Multi Channel | ✓ | ✗ |
| B2b | ✓ | ✗ |
| Headless Api | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Multi Storefront | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Visual Workflows | ✗ | ✓ |
| Email Campaigns | ✗ | ✓ |
| Sms Marketing | ✗ | ✓ |
| Revenue Attribution | ✗ | ✓ |
| Behavior Tracking | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ BigCommerce Pros
- No transaction fees on any plan
- Built-in B2B/wholesale features
- Multi-storefront from one dashboard
- Headless commerce with API flexibility
✗ BigCommerce Cons
- Annual revenue caps force plan upgrades
- Theme customization requires code
- App ecosystem smaller than Shopify
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
The Verdict
BigCommerce is built for mid market retailers and b2b commerce, with a focus on online-store and multi-channel. Drip targets ecommerce stores and dtc brands and leads with visual-workflows and email-campaigns.
Both tools come in at similar price points ($39/mo for BigCommerce, $39/mo for Drip), so pricing won't make the decision for you.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.