beehiiv
Ghost
| Feature | beehiiv | Ghost |
|---|---|---|
| Pricing | Free / from $39/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | newsletter-writers, media-companies, solopreneurs, content-creators | professional-bloggers, independent-publishers, news-sites, creators |
| Founded | 2021 | 2013 |
| Newsletter Editor | ✓ | ✗ |
| Ad Network | ✓ | ✗ |
| Referral Program | ✓ | ✗ |
| Web Hosting | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| Recommendations | ✓ | ✗ |
| Publishing | ✗ | ✓ |
| Newsletters | ✗ | ✓ |
| Memberships | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Themes | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
✓ beehiiv Pros
- Built specifically for newsletters
- Ad network for monetization
- Referral program built-in
- Beautiful web hosting for newsletter archives
✗ beehiiv Cons
- Less suitable for e-commerce email
- Automations less mature than Mailchimp
- Free tier limited to 2,500 subscribers
✓ Ghost Pros
- Open-source and self-hostable (free)
- Native membership and paid subscription support
- Fast and SEO-friendly by default
- Clean writing experience without bloat
✗ Ghost Cons
- Themes require code knowledge to customize
- Smaller plugin ecosystem than WordPress
- Self-hosting requires technical maintenance
The Verdict
beehiiv is built for newsletter writers and media companies, with a focus on newsletter-editor and ad-network. Ghost targets professional bloggers and independent publishers and leads with publishing and newsletters.
On pricing, Ghost is the clear winner for budget-conscious users — starting at $9/mo compared to $39/mo for beehiiv. That $30/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.